Uptown Consortium, the nonprofit corporation leading the Uptown Innovation Corridor development, announced today that OTR-based MORTAR is expanding service to Uptown. Enterprising residents of Avondale, Clifton, CUF, Corryville and Mt. Auburn can register for one of 15 spots in MORTAR’s initial offering, its inaugural Uptown Entrepreneurship Academy.
MORTAR is launching its Uptown presence with a 12-week training accelerator designed for new entrepreneurs and existing Uptown business owners. The curriculum includes subtleties of starting and running a business, and then expands to testing ideas on a small scale; modeling business scenarios for target customers; and using accessible research. Upon graduation, MORTAR students will present their evolved business concepts to a large audience at community-wide pitch night.
With increased regional attention on the emerging Uptown Innovation Corridor, the Consortium adds the MORTAR urban business accelerator to enhance the ecosystem necessary to attract and support the advancing innovation economy.
Beth Robinson, Uptown Consortium president and CEO recruited MORTAR to Uptown based on its ability to attract a non-traditional, urban population.
“Inclusion isn’t about checking off boxes to say we’re compliant with a process. It’s about leaning in and being accountable to a vision of the future,” said Robinson. “As with any of our partnerships, the goal is to build and execute sustainable strategies around wealth-building for Uptown residents.”
“MORTAR is working hard to change the face of entrepreneurship. We are thrilled to continue this journey, as we expand into the Uptown area and continue to establish Cincinnati as a hub for diverse entrepreneurship. This partnership with Uptown Consortium will allow us to work with underserved entrepreneurs and businesses near the Uptown hospitals, Zoo and UC, which is a high-energy area,” said William Thomas II, MORTAR’s Founding Partner.
The MORTAR partnership adds to the portfolio of Uptown Consortium’s inclusion resources, which includes the Avondale Community Development Corporation, the Greater Cincinnati Urban League, WEB Partners and HCDC.
Uptown MORTAR students will be selected by May 31 for a June start date. The program’s exact start date will be determined by the collective needs of the students who enroll. Interested Uptown residents and business owners can apply online at www.wearemortar.com/program-application/, or email email@example.com.